I'm an Enterprise AI and Go-to-Market executive with two decades of experience at the intersection of technology strategy, human-centered design, and organizational transformation. I've co-founded a design firm, built IBM's global AI capability, led digital transformation at Memorial Sloan Kettering, and now direct enterprise GenAI customer engagement at Adobe.
At Adobe, I lead engagement management for Firefly Foundry — Adobe's enterprise GenAI platform — working with the world's largest brands navigating the real-world deployment of generative AI across NA and EMEA. Not the pilot-stage version. The kind that changes how creative teams operate, how content scales, and how organizations build durable competitive advantage through AI.
My framework — the distinction between Everyday AI and Game-Changing AI — is the intellectual thread that runs through everything I do. Everyday AI accelerates individual tasks and is rapidly commoditizing. Game-Changing AI restructures how organizations actually work and compounds value over time. Closing the gap between the two is my work.
I co-founded Thornberg & Forester in 2007 and scaled it to a $5M bi-coastal design firm building brand experiences for Samsung, REI, Khan Academy, and Ray Dalio. At IBM, I spent five years building the global design capability, launching a Center of Excellence across 35 studios worldwide that achieved $3 billion in annual revenue, co-led the joint venture with GM on a Watson-powered connected car interface, and co-led the $1.3B Red Hat acquisition pre-sales team. I was named an IBM Design Principal.
At Memorial Sloan Kettering, I co-developed the hospital's 3–5 year transformation roadmap and expanded a COVID-19 cohort monitoring program that enabled early intervention for 1,000+ patients. At Capgemini, I built a VP-level transformation practice that delivered 121% domestic revenue growth and an $80M global book of work. As Chief Strategy Officer at Nortal Americas, I owned enterprise and partner strategy, defining go-to-market with Adobe and Microsoft and driving 14% YoY revenue growth globally.
Beyond the work, I'm the award-winning author of Good Girls Don't Make History, a narrative history of the American suffragist movement, named a 2022 Notable Social Studies Trade Book. I write for Forbes as a member of the Forbes Business Development Council. I am the 2026–2028 Board Chair of the Polaris Project, one of the world's leading anti-human trafficking organizations, and serve on the board of JustFix and the Executive MBA Advisory Board at RIT.
I hold an Executive MBA from RIT's Saunders College of Business and certificates in AI Strategy and Applied Agentic AI for Organizational Transformation from MIT Sloan.
